I build fast, click-to-call websites for Wisconsin HVAC pros that turn “furnace repair near me” into your phone ringing, instead of Angi reselling that same lead to seven of your competitors.
Free, no obligation. I'll show you exactly what you're leaving on the table, then you decide.
When a furnace quits on a January night, nobody scrolls to page two. They tap the first company that looks open, trusted, and one touch away. If that's not you, the job, and every tune-up after it, goes to the contractor whose website answered first.
Most Wisconsin HVAC shops don't have a marketing problem, they have a plumbing problem. The leads are flowing; they're just draining out before they reach your phone.
Angi & HomeAdvisor run roughly $300/yr plus $45–$100 per HVAC lead, then resell that lead to up to eight contractors at once. You pay to fight over jobs you'll mostly lose.
A pretty site with the phone number buried in a footer, no clear next step, and nothing that loads on a phone in a cold snap. Looks fine. Books nothing.
The furnace-failure surge hits in the evening. If your site is slow, hard to tap, or stuck on page two, the homeowner is already on the phone with someone else.
Every part has a job. Together they take a stranger searching at midnight and turn them into a booked call by morning. Here's what goes in the build.
A sticky, thumb-sized phone button that follows the visitor down the page. For an urgent “no heat” search, the call is the conversion, so I make it impossible to miss.
Clean, fast, properly structured pages with local search built in, so you show up when someone in your service area types “furnace repair near me,” not three pages down.
Dedicated pages for the towns you actually cover, Milwaukee, Madison, Green Bay, Appleton, so each one ranks locally instead of one generic page fighting the whole state.
Name, phone, zip, problem. That's it. Backed by your license, insurance, Wisconsin DSPS registration, NATE/EPA and Google stars, placed right where people decide to call.
A visible “same-day & emergency service” banner and an online request form that captures the evening furnace failures a 9-to-5 brochure site sleeps right through.
Your live star rating and recent reviews on the page, plus a fully built-out Google Business Profile, because most “near me” searchers check that before they ever click.
You're trusting someone with the front door to your business. Here's who I am and exactly what you can hold me to.
I build for one thing: the phone ringing. No jargon, no 40-page strategy decks, no vanity dashboards full of “impressions”. Just fast, clean sites that turn “near me” searches into booked jobs.
I take on a small number of trades businesses at a time, so yours gets real attention from the person actually building it, not a call center.
Brennan · web design for Wisconsin trades
This isn't a monthly bill that vanishes the day you stop paying. It's an owned asset that keeps working every winter after it's built.
Three ways a Wisconsin HVAC shop gets found online. Only one of them is still yours next winter.
Heating dominates the calendar here, the cold is a real emergency, and there's a sizable market to win, roughly 2,000 HVAC shops serving 2.78 million homes. Local-specific beats generic, every time.
You didn't get into heating and cooling to become a marketer. The whole process is built so you spend almost no time on it.
I look at your current site (or lack of one) and send back exactly where you're leaking jobs, no cost, no pitch deck.
You give me your services, photos, and service area. I handle copy, layout, speed, and the Google setup.
One round of changes over a quick call. No agency jargon, no 40-page strategy doc you'll never read.
It goes live and goes to work, built to rank locally and ring your phone. I keep it tuned through the seasons.
Send me your company name and current site (or none) and I'll send back a free teardown showing exactly where you're losing jobs, and what a build would book you.